Best practices for inward marketing

[Guillaume S.]

Hi guys

I am a webmaster and I would like to boost my authority with inward marketing (or inbound marketing). I read an article about it on a French website and I am looking for your expertise on the matter.

How to do it properly ? Is SEO a good channel ? Or do you need to leverage social media (LinkedIn, TikTok...) ? I am just trying to understand the scope of the work here.

Would love to hear real experiences. What worked, what did not, and what ended up being a waste of time.

Thanks a lot for your time :)

Guillaume.

By the way, here is the article in case you are interested : https://rank-studio.com/strategie-inward-marketing/. It is in French but it is still pretty informative.

[EdweeMercy]

I get the best results by publishing useful content regularly, answering common questions, and repurposing it into short posts for social platforms. Consistency matters more than being everywhere.

[AlmaMatter]

I’ve had solid results using Reddit link building (https://crowdo.net/reddit-link-building) to get more eyes on niche content without it looking forced. The posts blend in because they’re made from high‑karma accounts, and the traffic feels way more genuine than what I got from regular backlink gigs. The monthly reports were handy too, since I could see which subs actually moved the needle.