elijah
02-23-2011, 01:50 AM
All dear friends,
Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly many key guidelines remain the same, such as writing well structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real people. Search engines are strategically aligned with the goal of providing the best content (for their human customers) in their search results, so they're constantly being refined to evaluate content in a way that supports this.
For keyword research, we'd like you to start with an overview of content development. This article desribes the overall context, strategy, and process for building good content. It explains the role that keywords play in search engines, and how this affects your content. It talks about the value of long-tail searches, and gives other tips on the mechanics of producing good content.
Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly many key guidelines remain the same, such as writing well structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real people. Search engines are strategically aligned with the goal of providing the best content (for their human customers) in their search results, so they're constantly being refined to evaluate content in a way that supports this.
For keyword research, we'd like you to start with an overview of content development. This article desribes the overall context, strategy, and process for building good content. It explains the role that keywords play in search engines, and how this affects your content. It talks about the value of long-tail searches, and gives other tips on the mechanics of producing good content.