John karner
02-28-2011, 06:17 AM
10 Key SEO Strategies Every Facebook Page Owner Should Know
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
1. Choose the best name for your Facebook Page – and don’t change it
2. Select the best URL (Facebook username) for your Facebook Page
3. Use the “About” text box to place keyword-dense prose near the top of your Page
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
6. Post direct links to your website (or other relevant sites) in your Page’s stream
7. Add photos with captions, events with descriptions, and a discussion forum
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your website
9. Get more intra-Facebook inbound links by getting more Facebook fans
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
1. Choose the best name for your Facebook Page – and don’t change it
2. Select the best URL (Facebook username) for your Facebook Page
3. Use the “About” text box to place keyword-dense prose near the top of your Page
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
6. Post direct links to your website (or other relevant sites) in your Page’s stream
7. Add photos with captions, events with descriptions, and a discussion forum
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your website
9. Get more intra-Facebook inbound links by getting more Facebook fans
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream