Reciprocal link and its importance.

[Richard Smith]

Hello everyone,
Can anyone explain me about the reciprocal link and its importance in the page rank ???

Thanks
Richard Smith

[AuroINSEO111]

Hi,
One can join any link transfer web sites to obtain Link Exchange which is also called reciprocal link exchange. We can find numerous link transfer sites link the entrepreneur's site to many other sites. This option may be little costly, but it is beneficial in the long run.

Thanks
AuroINSEO

[aditd]

Consider link exchange like friends. The more friends you have the easier you get stuff around. If you have a lot of friends well everybody will say that is a good thing, that if so many people trust you, they can trust you.
So if you have a lot of link exchange the search engine will say the same: this site must be something if so many links point to them.

[Click SSL]

Linking out to quality, relevant sites, especially in the body of posts is thought to be used by Google as a positive quality indicator, so don't be afraid to link out to good sites.

[marktaylor]

Getting links from high page rank improves the page rank of linked page.

[salie]

The main advantage is the one way link we are getting, it is a good method of SEO. Try websites like link market which reduces the hassle of finding partners to link exchange.

[chennaimoms]

Reciprocal linking means forming partnerships with other sites who place a link from their web pages to yours. You give them a similar link in return. If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.

[~ServerPoint~]

Well, The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website's budget.

[thesslstore]

Your Link Popularity Rating is a combination of:

* The Number Of Sites Linking To You
* The Words That Are Used To Describe Your Site In The Links To You
* The Relevance Of Those Sites As They Relate To Your Subject Matter
* The Link Popularity Of The Sites That Link To You
* The Search Engine Rankings Of The Sites That Link To You

[Anthony696]

I think reciprocal links was considered good earlier but in these days search engines very smart and then can pick this thing they understand that there must be a agreement between webmasters for exchanging back links. So i think in these days only one way links is better.

[robwilley7]

Hello everyone,
Can anyone explain me about the reciprocal link and its importance in the page rank ???

Thanks
Richard Smith

Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.
importance of reciprocal links
The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website's budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.

First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a "Link Popularity Check" will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.
Your Link Popularity Rating is a combination of:

* The Number Of Sites Linking To You
* The Words That Are Used To Describe Your Site In The Links To You
* The Relevance Of Those Sites As They Relate To Your Subject Matter
* The Link Popularity Of The Sites That Link To You
* The Search Engine Rankings Of The Sites That Link To You

Secondly, the visitors that come from related websites are highly targeted and you've a much better chance of selling them your product or service since they've come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.