How important is the location of the host?

[cobbieffo]

I will be launching a youtube video to mp3 converter website this week and my current provider is currently in perth, Australia. I expect most of my visitors will be from the U.S so does it make more sense to go with a provider based over tehre instead?
Thanks

[Fawadmalik]

More important is network quality. Location matters, but if the network is good, then the location won't affect the hosting. Although it is recommended that the closer the data center location the better it is.

[JackKnight]

Location of the server is not important. Just ensure the service providers reliability, down time of the server, technical support etc.

[albert69]

For general purposes, I would say that location isn't all that important. However, in this scenario you should probably consider a hosting provider with a US DataCenter. US to Australia is about as far away as it gets, and especially if you are streaming video, your visitors may notice some lag time during views and uploads.

[John Peterr]

it really depends on many factors :

The down time of the server
The Technical assistance given by the hosting provider
The Request time taken to load the page

My advice would be host the site where you want to do the business, it will become the local host server for that site.

[Aaronus]

I think that the location of your webhosting company is an important factor in your search engine ranking...

[jasmine bell]

I think its nominal, not much effects.

[~ServerPoint~]

I believe that the closer the better.. The location of the server and the target location of your audience should be close.

[expo09]

It isn't the most important factor when choosing a host, but it is best to be based in the same region as your visitors. So in your case you should look for US based hosting.

[jamsen]

Google doesn’t necessarily use your website’s hosting location as a ranking factor, but hosting will become more important with the roll out of Caffeine and an increased emphasis on speed.
If the majority of your website visitors are from the UK, then having UK hosting will ensure that download time is kept to a minimum. Also, if your files are hosted on a slow server in Australia (for example), then Google may also judge your site to be slow and therefore penalise your rankings because of that.

[om2580]

you can check offers section of forums sites many hosting companies post their offers check and select one of them

[Hosting&Designs]

I would not worry too much about it. If you were running game servers, then yes it would be an issue due to ping times. However, the provider in Australia will need to have a good network. If you are outside of Australia you can determine for yourself if it's slow. Otherwise, simply ask visitors on the connection speed. If they say it's slow, time to move...

[SerinaMAhren]

Location matters, but you also look at their overall service. Select any hosting service according to their quality, if they are good enough to provide good hosting service then location is not a problem.

[Abhishek03]

As per my thinking location of hosting provider doesn't matter you should look at their service only.

[bidaddy]

What happens if my website is only in Spanish and is primarily aimed at users in Spain?
Is it best to locate the website on a Spanish hosting site or can I host it anywhere?
Google (and other search engines like Bing or Yandex) allows you to set a country target in webmaster tools. Simply go to Search Traffic > International targeting > Country tab, and set a country target in the drop down menu. If your website uses a country-coded top-level domain (for example, .ES), then it is not possible to select any country, since Google associates these domains to a geographical location (in this example, to Spain). If your website uses a generic top-level domain (.com, .org, etc.) and do not enter any geographical orientation in webmaster tools, then segmentation will be based on other parameters such as:

Server IP address
Information about location contained in the website (contact information, rich snippets and structured data, etc.)
Backlinks to the page
Any other relevant information included in Google My Bussiness (very important for local SEO).
Therefore, if a website is hosted on a server in New York or Amsterdam, and it is directed to the public of Spain, it will be very important to set “Spain” in Google Webmaster Tools (or Bing Webmasters Tools).

[manoharparakh]

Definitely Yes.

Before we start to provide answers to this question, it’s important to know that every byte that can be found on the internet, is physically hosted somewhere.

There’s a machine somewhere in the world that has that particular piece of information on it, and it’s sharing it with everyone else.

Sure, you can reach all types of data from almost every corner of the planet, but you got to know that how and where this certain data is located and hosted, will play a big part in the quality of its distribution.

A lot of people who live in countries that are part of The United Kingdom, more often than not find better and cheaper hosting deals outside of their borders.

[mikecowell]

Location of the server affects the speed
If the server is located closer, you can expect faster data transfer speed. That means, your website will load quicker if the server is located closer to you. Generally, visitors don't like to wait long until a website gets loaded.

[AndrewSmith22]

I think it is really important if you have a diverse audience. The latency increases as your distance increases from the server location.

There are many questions that have been asked on this subject so you can search around for more information. But I would sum it up in one line - get as close as you can to your customers.

[hivalidity]

If you use Cloudflare CDN, then you can ignore website latency.

[jesica]

If the server is located closer, you can expect faster data transfer speed. That means, your website will load quicker if the server is located closer to you. Generally, visitors don't like to wait long until a website gets loaded.

[MilesGeek]

The speed is affected by the server's location.
You can expect faster data transfer speeds if the server is nearby. That is, if the server is closer to you, your website can load faster. In general, visitors dislike having to wait long for a website to load.

[Amara Magdalene]

Location of the server affects the speed

If the server is located closer, you can expect faster data transfer speed. That means, your website will load quicker if the server is located closer to you. Generally, visitors don't like to wait long until a website gets loaded.

[AndrewSmith22]

Definitely Yes! You should go with that hosting provider that will allow you to choose the data center as per your target audience. I know migrating a website is too difficult for the known technical person, instead of this the best idea is use CDN (Content Delivery Network) that you can use and target your target audience easily.

[VPS9]

Hello,

Location of hosting does matter, You should check that the most of your visitors are from which location. If you take hosting from that location it will increase the response time and there will be no delay. We have setup our Datacenter in Europe Netherlands Location, so that from any location around the world there will be same response time.

[Wilsonjacob45]

Hello,

Location of the web server is always important for your website. This matters in terms of speed of your website, user navigation, etc. While looking for web hosting provider, always go with nearest web server location. It is very useful to make your business successful.

[manoharparakh]

I think it is really important IF you have a diverse audience. The latency increases as your distance increases from the server location.

There are many questions that have been asked on this subject so you can search around for more information. But I would sum it up in one line - get as close as you can to your customers.

[MilesGeek]

The speed is affected by the server's location.
You can expect higher data transfer speeds if the server is closer. That example, if the server is closer to you, your website will load faster. In general, visitors dislike having to wait long for a website to load.