What is the difference between PPC and SEO?

[darrinhicks011]

I have checked the process of advertising which is based on PPC or Pay per Click. Google used the indexed results. You can find same keywords several times in the Google results. This is a useful method I must say. Four ads are put in a column and there are several columns like this. The search results will come out perfectly if the search is done for the sponsored ones which you cannot find in the websites. What is your take on this? Have you noticed the same thing? Do you have any confusion?

[Robert 1234]

ppc will give you the instant results while seo will take long time to see the results

[GardnerBulkeley]

SEO: It is a process wherein your website is optimized so that it appears higher in the search engine's organic search result.

PPC: It places adds on the search engine result page or displays the adds in the network of sites opted for.

PPC campaigns are expensive THAN organic SEO, so in my opinion,you should focus on usual techniques of SEO, and then think about PPC.

[skledeny]

ppc will give you the instant results while seo will take long time to see the results

I agree with you, According to me the difference comes with PPC & SEO techniques is the price tag. Search engine optimization is a cost effective way to optimize the website where as Pay per click is a paid advertisement, simply you are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free. SEO is a slower process however, the effects of SEO are both longer lasting and cheaper than PPC. So Search engine optimization is the best way to get high page rank in major search engines like Google, Yahoo and Bing etc.

[robwilley7]

PPC and SEO are two different topics involved in internet marketing. PPC will helps in adverstising and its short term process which involves money. Its done most of the time to get the traffic.
But SEO is the prolonged process which helps in getting the organic results on google, it helps in getting backlinks as well as traffic. Its all time process

[hiseredman99]

PPC and SEO are two different topics involved in internet marketing. PPC will helps in adverstising and its short term process which involves money. Its done most of the time to get the traffic.
But SEO is the prolonged process which helps in getting the organic results on google, it helps in getting backlinks as well as traffic. Its all time process.

[mveeranath]

As their are different types of online marketing strategies. Two of the highest-impact options in the Marketing Manager’s arsenal are SEO and PPC. SEO optimized pages should be informative, supplying the visitor the answer to the question which spurred the search. PPC optimized pages should be salesy. SEO pages are content-based, while PPC pages are all about bells and whistles, flashy gadgets and images to stir that “emotional response” you hear so much about from a sales manager. It seems to be that some of them prefer to rely solely on PPC because it is faster and often much cheaper than investing in SEO, studies have shown that using PPC in conjunction with SEO.

[michelcarloss]

PPC - "Pay Per Click" is paid service. using inorganic search results.
SEO - "Search engine Optimization" is almost free service using organic search results.

[okayo0]

The most obvious difference is the price tag that comes with these two techniques. You are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free. Getting to the top of the SEO tree for your most lucrative search terms requires hard work. Getting to the top of the PPC tree for the same search terms requires money (just how much is dependent on the competition for that particular search term) and work. Both PPC and SEO require hard work researching keywords so that you know which search terms to buy (for PPC) and which terms to optimise for (SEO). Different creatives per search term or group (PPC) and different HTML coding for each page of your site (SEO) both need to be written to entice customers. SEO has the added complication that the title tags need to be written with the search engines in mind as well.