What is Landing Page Optimization?

[robwilley7]

hello friends.

Can anyone tell me What is Landing Page Optimization? how its works?
provide me some information with details.

thanks in advance.

[bryanbell]

Landing page optimization is the method of growing the number of conversions that take place on a website landing page or sales funnel. We can say that is one type of marketing process. It is a webpage which is displayed when customers clicks on advertise or a search engine result link. This webpage normally displays content that is important extension of the commercial advertisement or link. This type of pages is made to present content and appearance that makes the webpage more interesting to target audiences.

[addyj672]

Landing page is online marketing technique mainly use for optimizing the web page for particular keyword to get improved rank and potential customer against this web page. This page have all the offers for particular customers so he don't have to go through whole website to search for particular sale promotion...

[robwilley7]

thanks a lot guys for sharing such nice informative details about landing page optimisation..its very helpful for seo newbie's to learn..


keep sharing..
good stuff

[ajaykr86]

hi good answer given by above friends thanks for share

[steven1]

Link building for a particular page and where if a person click a page it has to land in the targeted URL.

[riya189]

Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

[sslrenewals]

Optimizing a webpage on which user lands after clicking on particular keyword or website. This page contains the details or information for the user comes on the page.

[Amy.Sarin]

-Keep your landing page focused and pretty simple(bullet points)
-Use a graphic element such as a big arrow to tell your prospect where to start.
-Don’t go over with special effects
-Your company’s privacy policy link should be prominently displayed
-The confirmation page is a great place to deepen the relationship with additional offers.
-Ask only for those fields which are reasonable(phone number, title, company)
-Don’t repeat a particular phrase

[jamsen]

Send people to a relevant and targeted page
Your homepage is a mish-mash of goal oriented communication – and usually for good reason. With that in mind, resist the urge to send people there as itʼs better targeted at the curious explorer type rather than the person clicking through from a banner or AdWords link. Think one goal, one message, one action. And hence one page – generally a new one – a landing page.