3 main things website designer have to keep in mind

[webdesignfl]

1) Attractive Look
2) User Friendly Website Design
3) Search Engine Friendly Website Design

Every website designer should keep in mind one thing that they have to maintain three things while designing a website attractive look, create user friendly and search engine friendly website design. Attractive look attract users to see your website, use friendly website design makes them to stay longer on your website and search engine friendly website design helps to increase website visibility in major search engines which helps to increase website visitors.

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[JerrickYeoh]

i believe one thing need to keep in mind for web designer that is
K = Keep
I = It
S = Simple
S = Stupid

Some pay too much hardwork on web design and design out a complicated and unfriendly layout that will confuse your reader.
S

[samdorjey]

I agree with you friend design should be simple and clear.