Which is better SEO and SMO????????

[gaurav467]

Compare between SEO and SMO????????????

[carolinehill]

Search engine optimization (SEO) and social media optimization (SMO) are two terms that are often used together and even interchangeably. However, despite both terms containing the word "optimization", there are key differences between SEO and SMO. It is possible to achieve SEO and not SMO, or vice versa, if one is not aware of how the two strategies work. Alternately, if good SEO practices are followed, one may also be rewarded with SMO.

SEO is defined as the marketing of web content via the search engine results page (SERP) in order to increase site traffic, product sales, and company/personal recognition. The process starts with the strategic placement of heavily searched words and phrases, called keywords and key phrases, into the body of the web content. Internet users inputting these keywords and key phrases into search engine such as Google, Yahoo!, and MSN are presented with a list of the best optimized web sites through the SERP. Ideally, a web site that has achieved SEO will be found in the top 10 results of the SERP.

Top placement on the SERP leads to increased web site traffic, publicity, and an improved online reputation. It may also result in a greater number of inbound links, which are one-way links created by outside sources that lead to the published content. Inbound links are valuable because they raise the web site's page rank (PR). The PR of a web site is a logarithmic credibility scale ranging from 1 to 10. As a site's PR value improves, so does its credibility. Sites with high PR are listed prominently on SERPs and can command a higher price for posted ads. Such sites may also charge a set price for linking to lower PR sites, in turn raising their PRs.

Much of the SEO process is designed with search engine bots in mind. Therefore, the content that is presented to the reader is often lacking in interest and readability. Ideally, one should strive to create web content that not only attracts search bots but also engages its readers.

SMO is defined as the marketing of web content and other multimedia via social community, bookmarking, news, picture, and video sites. Examples of social media sites include Facebook, Twitter, Digg, Businesswire, and YouTube. Additionally, the content might be promoted through user web blogs. The goal of such marketing is to increase site traffic, product and affiliate product sales, and gain subscribers.

Web content does not achieve SMO by employing specific keywords and key phrases, although doing so certainly helps. Rather, SMO is achieved by the creation of fresh and dynamic web content that engages its target audience. An audience that is engaged will also post comments and/or vote on, bookmark, link to, and otherwise interact with the published content. Should the content become especially popular, it will rise to the top of social media bookmarking sites like Digg and StumbleUpon. It will also be ranked at the top of blog search engine sites like Technorati.

SMO frequently has the added effect of making a web site and/or blog into SEO material. Because web content that is optimized for social media distribution typically contains heavily searched words and phrases, these terms may be picked up by search engines. Likewise, there are hybrid search engine and social media search sites such as Twoogle (Twitter and Google) that seek out optimized and attention-grabbing web and/or multimedia content.

SMO is a strategy that often places user interest and publicity ahead of defined keywords and key phrases. This can lead to immense initial popularity for the web content, followed by later stagnation. Therefore, it is imperative that content submitted to social media sites still maintain SEO as a goal.

In summary, while there are notable differences between SEO and SMO, both strategies may be used to market the same web content. The use of both SEO and SMO increases the chance of the published content gaining traffic and publicity, as well top ranking on search engine and social media results pages.

[webasterind]

both are needed

[elwinjones]

SEO is for getting back-links and organic traffic and SMO make sites popular in the Social networking site . Both are the important part of internet marketing .

[Amy.Sarin]

BOTH!
The right blend of both SEO and SMO will help maximize your performance in SE’s.
While SEO works on both optimizing and promotion of website, SMO solely works on exposing a website on social media platforms.
In short, SERPs = well optimized site + social media reputation

[michaelclarke]

SEO:-search engine optimization should be the first thing on advertisers' digital to-do list. After all, "if they can't find you, you don't exist." At a minimum, advertisers' websites that are a few years old should be revisited with an eye towards whether the content is in text or HTML format so that search engines can index it. Many sites built in recent years still excessively use Flash and graphics and are thus "hurting themselves" because content inside graphics cannot be indexed by search engine crawlers.

SMO:-n the new digital world where users ignore most forms of advertising as "noise," what is an advertiser to do? Most are turning to social media and social networks like Facebook, Twitter, etc. But as we have seen before, many are still applying "old world" tactics and metrics to it; in other words, buying billions of banner ad impressions on a CPM basis on Facebook - to achieve branding through "reach and frequency." At a minimum, advertisers should "click the radio button" on Facebook advertising and switch from paying by CPM to paying by CPC (paying only for the clicks they get). This will save tens of thousands of wasted ad dollars instantly.

[brainpulse]

SEO is beneficial for ranking in search engines, while SMO is beneficial for Branding and advertising,
by seo we can get lead for our business while SMO we get lead as well Brand image for business....

[Ronhall]

SEO and SMO, both are important as they can both have substantial impacts on the amount of traffic a website or blog receives.

[Bizlibati]

I think SEO is better for a site to increase organic traffic as soon as possible.

[bposervices]

Both are beneficial for business marketing. In SEO you can promote your website via organic SEO, you can promote your website via different targeted keyword. in this process your website back link is increased and also increase website traffic. on another side Social media Optimization you can promote your business via social media sites like face book. my space, etc. in this process you can only increase your business traffic not receive back links. So on my opinion SEO and SMO is depended upon your what kind of business.

[ashish123]

yes seo is best..

[Openxcell Inc]

Mostly prefer to go with SEO Working. However it help us to get more visitor and help you to increase your page rank of the website. These how you could get increase your sales strategies of your promoted product and services.