What is link exchange?

[balert]

Hello to all members,
What is link exchange? Is it beneficial for seo?
Also describe some benefits of link exchange. Thanks in advance.

[robwilley7]

Link exchange is the procedure by which one site agrees to link to another site in return for a link back from that site.

[vincentroberts]

For SEO point of view reciprocal link does not add any value because Google doesn't give any importance to those links. You should only go for that if they would draw traffic to your site.

[mesasa]

Choosing a website with low PR cannot benefit you for doing a link exchange, It's useless to post a link on your site when it doesn't give you a lift.

[Ken Peterson]

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

[zaidi1813]

Link exchange

Link exchanges are one of the primary ways to link building. Link exchanges involve exchanging links with other webmasters, preferably in the same niche. When you have thousands of back-links from link exchanges, tracking them manually becomes virtually impossible and here tools, such as the Back-link Tracker Pro tool, come to the rescue.