View Full Version : Bounce Rate Impact in Search Engine Optimization

03-28-2012, 01:25 AM
In today's world of highly competitive internet marketing where website owners and their search engine optimization company handling them are in competition for high targeted traffic as well as a high conversion rate, a website's high bounce rate could entail a lot of problems for a website as well as a challenge to its owner or the search engine optimization services provider handling them for bounce rate can impact your SEO, traffic conversion, and bottom line.

What is Bounce Rate?

When a visitor visits a website, viewed only a single page on a website, and left without visiting any other pages before a specified session-timeout occurs, it creates a bounce. There is no specified standard minimum or maximum time by which a visitor must leave in order for a bounce to occur but rather the session timeout is determined by analytics tracking software.

In order to determine the percentage of visitors who entered a site and "bounce", leave the site rather than continue viewing other pages within the same site, the term bounce rate was coined.

Bounce rate is an Internet marketing term used technically by Search Engine Optimisation Experts in web traffic analysis to measure visit quality.

Technically, it is defined, according to Google, as the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

So, essentially, it keeps track or measures the number of visitors who visited your site but never clicked over to a different page within your site. It measures the quality of traffic that your website gets.

Its Impact in your Site and SEO

A high bounce rate generally would indicate that visitors are not really finding your site's entrance (landing) page relevant or compelling while a low one would indicate that your site's visitors found what they wanted and decided to stay to get even more information.

So the more your site's visitor found your landing pages more compelling, the more visitors will stay on your site and will ultimately convert which is your site's ultimate SEO goal.

Though, it is not definite that Google uses bounce rate as one of its ranking factor; however, as Google has the ability via the Google toolbar and Google Analytics to collect it as well as measure the time between visits to their search engine by the same user and use the Google Chrome browser to measure the complete surfing behavior of their users, a site's bounce rate could still have an effect on the rankings though bounce rate alone might not be used but combined with other factors, it might be.