royal
03-28-2012, 12:31 AM
Hi,
Whenever marketing is done it is important to measure the results. Most people don't do it. All they engage in is putting ad in the yellow pages, radio or the local newspaper and then sit back and wait. When people come to their stores, they have no way for telling which ad pulls them in. This makes decision making difficult and mostly guesswork. If you need to succeed in your marketing here are the basic guidelines :
1. State the goal
2. Use a database
3. Employ response mechanisms
4. Code campaigns
5. Qualify prospects
6. Conduct market research
7. Elicit feedback
Whenever marketing is done it is important to measure the results. Most people don't do it. All they engage in is putting ad in the yellow pages, radio or the local newspaper and then sit back and wait. When people come to their stores, they have no way for telling which ad pulls them in. This makes decision making difficult and mostly guesswork. If you need to succeed in your marketing here are the basic guidelines :
1. State the goal
2. Use a database
3. Employ response mechanisms
4. Code campaigns
5. Qualify prospects
6. Conduct market research
7. Elicit feedback