Do anyone know about The Google DoubleClick Ad Adviser ?

[robwilley7]

Hello Guys...

I have one problem i just found something called Google DoubleClick Ad Planner but i dont know how to use and what is the benefit of this...

So Please give me some advice regarding this..

Thanks.

[eswariseo]

DoubleClick Ad Exchange, you can:

Use delivery controls to improve relevance and performance
Leverage the real-time bidder for improved efficiency and effectiveness
Employ dynamic selection to get only the impressions you need, when you need them
Save time by working with one platform