How to link exchange?

[sowmya]

hi,
Share some of the steps to do link exchange..
Thanks a lot..

[ashish123]

this is a process to improve back link.....

[webcreations]

Five steps to do link exchange:
1. Build a site worth linking to
2. Do a search in google and try to locate as many related sites as possible.
3. Link to their site first.
4. Send an email to the site owners/webmasters requesting them for a link exchange deal.
5. Either incorporate their link into one of your content pages, or have a well organized, annotated link directory.

[blessy_smith]

A link exchange is generally a service that you pay to be a member of, and all paying members agree to post links on their site to other members of the exchange. There is usually some scripting that you agree to install on your site to render the links from the service. These links are more times than not between sites that are not at all relevant to one another. Yes. This will get you penalized should you be caught participating in such a program or service.