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View Full Version : PPC against SEO? What's better?



markdev
04-08-2012, 12:32 PM
Is it better to stick to long term SEO strategies or add a PPC to my marketing tool? I would really appreciate some professional advice here. Please send in your thoughts and opinions to the post.

Amy.Sarin
04-09-2012, 04:19 AM
In order to make the most of your marketing campaign, you must combine paid efforts (PPC etc) with unpaid ones (SEO)...since both have their own advantages...

Its highly recommended to test the profitability of keywords via PPC first. This allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis. This information can then be used to target effective, high-impact keywords for your natural search efforts.

rohitash2
04-09-2012, 05:28 AM
PPC and SEO both are important. We can't say that PPC better or SEO. Actually if you wan to compete you competitor then you have to use both techniques.