What's the difference between Link Building & Link Exchange?

[Cole001]

Hello,

What's the difference between Link Building & Link Exchange?can any one tell me about it.

Welcome to all suggestion.

[Openxcell Inc]

I think link building is a one of the most important SEO technique in which you place back-links on other web resource by giving nothing back and link exchange is kind of link building where to place your website link on other website you have to give back-link to their website in exchange.

[ChrisDevlin]

LInk exchange is a part of link building, mostly we prefer one way links while building links for your website. But in link exchange we will exchange our links with other website. We need to avoid link exchange program while building links.

[markdev]

Link building is SEO technique in which you place back-links on other web resource by giving nothing back. Link exchange is kind of link building where to place your website link on other website you have to give back-link to their website in exchange.

[AllenSantiago]

Link building is the process of building links from other web directories such as forum, blog, article, social bookmarking and so on that is called link building
Link exchange is the process of exchanging links between two websites that is called link exchange. Example
A site links to B website
B site links to A website

[georgem78]

Link exchange is a link building strategy which was a great strategy few years back, but now is frowned upon by google and can kill your website if you overdo it.

[jhonybravo222]

link building usually we mean is getting back links from other sites while link exchange is also link building strategy in which if you get backlink from site B then site B will get backlink from you.

[sbsl]

i agree with chrisdevlis.

[angeljeniffer]

Link building refers to Doing SEO for your Site, such as Directory submission, Blog comments posting, article submission, Forum posting and many are there

and

Link Exchange refers to Exchange links from other sites it is also called as Reciprocal linking , for example if you have a site of mobile phones, you can place your site url to other mobile phone site, in back you will place that site url on your site..without paying or receiving money.