Exact keyword and broad keyword

[rosesmark]

differentiate between exact keyword and broad keyword research??

[bposervices]

In Google Keyword tool, having two option is important. First is exact keyword means suppose you search any keyword then revert back result is only that keyword and Second is broad keyword means suppose you search any keyword then revert back result is that keyword and also similar that.

[Amy.Sarin]

Exact keyword research means, people searching for that exact phrase in square brackets
Example, [dog training] would return results ONLY for the exact keyword phrase ‘dog training’.

Broad keyword research could be any search including any words in the phrase in any order without quotes or brackets. Example, broad match results for dog training will also include search traffic for ‘dog training, training a dog, training a small house dog, dog obedience and canine training’, etc.