View Full Version : Main difference between SEO and SEM?

05-17-2012, 04:58 AM

Search Engine Optimization is a part of Search Engine Marketing. SEO is free and the results are stable for long time whereas SEM is not free and results will be for less time.


05-17-2012, 05:57 AM
SEO is depend on the search engines and SEM is depend on the marketing

05-17-2012, 07:54 AM
SEM is the combination of SEO PPC and SMO and SEM helps us to improve ranking and traffic in paid as well as unpaid way

05-17-2012, 02:42 PM
In general, SEM includes almost ever field that is related to the internet marketing (both free and paid) and SEO is just a part of it. SEO is more close to follow the quality guidelines of SEs for getting better search rankings.

05-18-2012, 12:53 AM
SEO and SEM differ in their main purpose and therefore differ in the methods adopted to achieve results. SEO strives to improve a websites ranking on the SERP in a bid to get the site noticed by the user who is looking for specific information. SEO is aimed at continuously refining the website in order to get friendly with both the search engine indexing algorithms as well as the user, thereby driving traffic to the site.

SEM on the other hand is aimed purely at marketing and advertising the business represented by the website, and has nothing to do with the rankings or the contents of the website. The main job of this technique is to promote the business, clinch a deal and trigger quick result

05-18-2012, 02:39 AM
SEO is process of improving the visibility of website on search engine. SEO gives traffic from the free and natural listings on search engines. SEM is form of Internet marketing to promote websites by increasing their visibility in search engine result pages through the use of advertising. SEM gives a huge traffic in a short period of time.

05-18-2012, 05:02 AM
The difference is, SEM you have to pay for and SEO is free if you learn how to do it. Also, SEM only runs as long as you keep investing money into it, SEO one time will ensure high rankings for a long time . It's true SEM is more effective, but that's when you're marketing products. If you're just promoting your website, SEO all the way -- SEO can be very good in marketing products too, you may never have to spend money if you rank on the first page!

08-05-2019, 10:40 AM
SEO help to achieve organic search engine rankings & traffic while not SEM. https://www.thekelleyfinancialgroup.com/