johnterry356
05-28-2012, 05:59 AM
Before starting an SEO Project, specialists work on customer profiles to be able to reach the right targeted traffic and market. Failure to analyze this on the first base will surely lead to lesser conversions which mean lesser number of sales. Once the customer profile is ready, keyword research will follow. Keyword research is a continuous and exhausting process, but it is the key to deriving expectations on SERP (search engine results page) rankings, traffic, and as well as conversions of leads into sales. Keyword research tools are widely available in the market. Google AdWords Keyword Tool is free and can be used in any SEO Project. However, long-tail keyword research needs more than just a Google AdWords Keyword Tool. Other companies offer long-tail keyword research which is great for companies that hopes to target a very specific kind of market.