kathrinefernand
10-07-2012, 01:18 PM
o now, we offer our own rulebook for this dynamic and rapidly growing sector—Bessemer’s Top 10 Laws of E-Commerce. I'll publish each rule here on my blog for the next five Tuesdays and Thursdays. We intend to turn this into a white paper eventually, so to the extent you have any feedback or thoughts, please let me know! So without further ado:
1.You must build a brand, but not through brand advertising
2.Customer Lifetime Value (CLTV) is your new pulse (link)
3.The 6 “Cs” are your vital signs: Ignore them at your peril!
4.Your goal: cheap, fast and free
5.It’s the service, stupid
6.Only lemmings focus on last-click marketing
7.Affiliates are risky. Don’t let them pick your pocket.
8.WWAD (What Would Amazon Do)?
9.Identify your best customers, encourage customer loyalty, and motivate the evangelicals (link)
10.Keep it social, but keep your data too
1.You must build a brand, but not through brand advertising
2.Customer Lifetime Value (CLTV) is your new pulse (link)
3.The 6 “Cs” are your vital signs: Ignore them at your peril!
4.Your goal: cheap, fast and free
5.It’s the service, stupid
6.Only lemmings focus on last-click marketing
7.Affiliates are risky. Don’t let them pick your pocket.
8.WWAD (What Would Amazon Do)?
9.Identify your best customers, encourage customer loyalty, and motivate the evangelicals (link)
10.Keep it social, but keep your data too