How to optimize certain keywords?

[gracelarry54]

My site’s performance is really not good at all. I am following all the rules of SEO. But unfortunately I am not getting the desired results. For a particular keyword my site does not rank. For a certain keyword I have desired really hard to optimize my site. Though I am applying all those methods I haven’t got the desired traffic. Please suggest me should I appoint the services of SEO consultants. Are they helping me reach my desired goals? I would be really grateful if you help me out. I am a new comer here I don’t desire to catch any wrong steps.

[webcreations]

Keyword optimization, the art of choosing the correct keywords, is one of the most important things related to search engine optimization. Sadly, it's also one of the things people tend to spend too little time on. They think up a few keywords quickly, optimize their pages a bit and then submit them to the engines. This usually results in not-so-good rankings under keywords that are poorly related to the site in question.
Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what key phrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.