Disadvantages of PPC.

[noahwilson]

As i shared benefits of it now some disadvantages are..
This is so expensive to maintain
People tend to ignore sponsored ads
Heavy competition
PPC is prone to click fraud
PCC there no guarantee that visitors will click or ads .

[blessy_smith]

1. PPC Advertising Is Rather Complicated
2. PPC Advertsing Is Really Expensive
3. People Tend To Ignore Sponsored Ads
4. People Are Skeptical Of Advertising
5. Choosing The Wrong PPC Marketing Firm

[innovativeweb]

Hello,

I think the main disadvantage of the PPC is cost of the per click.If you are using search engine optimization (http://www.innovativewebart.com) for your site you can get good revenue but SEO should be white hat and perfectly.There is the big difference in budget of SEO and PPC.

If you getting the visitors from SERP they can be real because user will find the thing with query and if he got your website in on top with query it would be a real visitor for your site because your site will be the solution of his query.

But if you gets the visitors from PPC they also be good but if they are fake then how much you will pay to google $50 or $70. you can think if you paying $50 for free how much will be the cost if you gets the 50 fake click per day ? just think!!!

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[Mark Steve]

Well, the main disadvantage of PPC is wastage of money. You can use SEO for marketing which is pretty much better then PPC.

[sabrinasai]

Let’s start off by first explaining that keywords are bid on by marketers to use in their ads. The Pay Per Click Company will display the ad when somebody enters in the keywords, which will link the browser to the marketers website.

As the user enters the keyword into the search engine, there will be an ad showing up along with other sites in order for the user to choose from. If the ad is clicked on, they are taken to the website and the marketer then pays for that click. The marketer only pays when the ad is clicked on, not just being viewed.

As you are choosing your Pay Per Click advertising, be picky in the companies you use. There are so many companies to choose from, and as with anything, some have greater advantages than others like some of the smaller companies.

The reason the smaller companies may not be as advantageous is they may not have the exposure that the larger companies may have. You want to put your ad where there will be a lot of exposure allowing your keywords to be in the forefront of those looking for your product type.

There are also some of the Pay Per Click companies that are not equipped to operate like the larger companies are able to. The top runner of all the Pay Per Click companies that dominates the Internet is Google Adwords.

Don’t be one of the many who have lost tons of money on Pay Per Click ad. The reason so many have lost out is because they have not had a clear picture and aware of the complex issues involved.

You need to take the time to learn the bidding process, be creative in your ads, make sure they are relevant to your campaign. Be prudent, this is crucial to your success in anything.

Just imagine finding out after you have bid for keywords, that there are numerous other Pay Per Click marketers who already have these positions in place. You do not want to end up on the bottom of the search engine pages, and you don’t want to spend all your money trying to outbid your competitors.

[steveschmidt85]

Everything has it's pro and cons. Sure PPC has disadvantages but still it's help lots of small businesses to reach their client base. You don't need to wait for year or 2 year to get better ranking via SEO to get traffic to your site.

[aishasony]

PPC Advertsing Is Really Expensive
People Tend To Ignore Sponsored Ads-A recent Google survey revealed that 85-percent of people claim to ignore sponsored listings when searching via Google
PPC is also prone to click fraud. Many times competitors click on your ad which only adds to your costs.
PPC requires certain experience so as to avoid losses. It is quite possible that you may not reap the required benefits in the early days since some time is required to acquaint yourself with customers’ behavior.

[SANTOSH123]

PPC Advertising is Expensive,
It is complicated work,

[Priya321]

friends i have no idea.

thnx to all share with me

[Manov]

You can have all details about PPC from the below link,
http://www.npresence.net/Why-Pay-Per-Click---Advantages-and-Disadvantages-of-PPC.html

[Everett]

Hey..
As i shared benefits of it now some disadvantages are..
This is so expensive to maintain
People tend to ignore sponsored ads
Heavy competition
PPC is prone to click fraud
PCC there no guarantee that visitors will click or ads

[colesraymond]

Hi all....

Two of the most popular web marketing techniques are Pay per Click and Search Engine Optimization.
One major disadvantage of pay per click is the bidding war.

[khodiyarspring]

Some PPC Disadvantages:

1. Poor keyword research
2. Scattergun ads
3. Unrelated landing page

[aaron191]

Following are the distavantage of ppc.
1. PPC Advertising Is Rather Complicated
2. PPC Advertsing Is Really Expensive
3. People Tend To Ignore Sponsored Ads
4. People Are Skeptical Of Advertising
5. Choosing The Wrong PPC Marketing Firm

[seovikrama2z]

Totally wastage of money, I always prefer seo for promoting website, and rest about ppc there is no benefit when you will stop paying search engines.

[87nitingarg]

Please read this : http://www.forum.brsoftech.com/Thread-Disadvantages-of-PPC-3931

[ackerlee]

I think SEO is best. PPC is a waste of time and money..

[bloodchadha]

You might be thinking that being an easy strategy should not be a disadvantage. There are two sides to this, yes, it is true that pay-per-click advertising is easy to get going, however it does not mean that success is on your side right away.

[Jitendra Shukla]

These are the few points which keep in mind while going for PPC campaigning..
1) Target Right Keywords
2) Set Proper Target Audience
3) Keep work on Quality score maintenance (Relevant Add copy, Relevant Target Keywords and Landing page)