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View Full Version : SEM vs SMO vs SEO



divyajain123
05-03-2013, 04:47 AM
What is the deference among SEM, SMO and SEO.


Do you have any knowledge about them???







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Nathan112
05-03-2013, 06:57 AM
-SEM (search engine marketing) is an initiative to increase website visibility in search engine result pages by promoting it with the use of paid listing and different form of paid advertising methods.
-SMO is a relatively new term due to the advent of Social Media Marketing. SMO entails developing profiles on social networks for your business so members of that network can view and share your profile with others. The goal is to attract more members to your online community and provide them with valuable, relevant information.
-SEO (search engine optimization) is the process of getting traffic by increasing visibility of website or web pages in search results with the natural listing or free listing.

alok897
05-03-2013, 07:13 AM
Search Engine Marketing (SEM) is a type of online marketing that comes in category of paid advertisement, SEM is mainly used to get lead for business by different available paid advertisement sources.
SMO comes in existence when use of social networking website has increased significantly to get traffic and lead for your business by social media website refer to social media optimization (SMO).
SEO (Search Engine Optimization) refer to increase visibility of website on search engine by ranking keywords of website on top position of search engine

blessy_smith
05-06-2013, 01:33 AM
SEO - The term stands for Search Engine Optimization. Optimize your Website to be in SERP's as through Organic Search by following Search Engines SEO Guidelines.
SMM - Social Media Marketing, The paid advertisements which placed under Social Media Sites like Facebook, Twitter, My Space, Youtube and more.
SMO - Social Media Optimization, promoting your Services or Products on Social Media Sites for being more popular about yourself marked as Social Media Optimization.
SEM - Search Engine Marketing worked under Paid Ad's which placed under Google, Bing, MSN as AD's with specific keywords and also known as Non-Organic Search.

innovativeweb
05-06-2013, 04:49 AM
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Thank you very much for sharing your knowledge.Its really helpful.

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gurusoundz12
05-06-2013, 11:51 AM
There are have some deference but also they are very powerful.

sabrinasai
05-06-2013, 11:39 PM
Search engine optimization & search engine marketing both the terms actually refer to two different parts of the same marketing scheme.

SEM is a much broader term than SEO, and actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads.

Search engine marketing (SEM) is the act of marketing a website via search engines, whether by improving rank in organic or natural listings, paid or sponsored listings or a combination of both.

SEO - PROS
1> Organic listings are a trusted source of information, believed to be unbiased and indexed solely by the automated methods of an objective third-party
2> Natural search traffic provides a steady stream of traffic over time
3> Costs are frontloaded; once pages are optimized for organic search, low ongoing maintenance fees make it cost-efficient for marketers on a limited budget

SEM - PROS
1> Paid traffic comes with a measure of predictability, allowing marketers to forecast both volume and cost-efficiency for relevant metrics
2> The free-market bidding system offers full access to a target audience and the opportunity to scale campaigns and pursue them aggressively, creating synergies with sales promotions
3> Paid traffic can provide a boost to site volume when most needed

Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

SANTOSH123
05-08-2013, 08:40 AM
Thanks for share information..

nancy007
05-08-2013, 09:25 AM
In SEO, your motive is to give top rank to your site in search engines, in SMO, your motive is to get more and more traffic to your site. Both are the kinds of Search Engine Marketing which is called SEM.