How to calculate the Quality score in Adwords

[danielashbrurn]

Hello SEO experts
I would like to know the parameters to calculate the Quality score in Google adwords. And how to increase the CTR in adwords.

[blessy_smith]

The following elements are used to calculate the Quality Score:

1 – The historical click-through rate
2 – The relevance of the keyword within its ad group
3 – The relevance of the keyword
4 – Your account history
5 – The historical CTR of the display URLs in the ad group
6 – The quality of your landing page
7 – Landing page load times