View Full Version : CPC difference CPM

05-30-2013, 09:14 AM
What is the difference between cost per mille (CPM) and Cost per click (CPC)...?

05-31-2013, 02:57 AM
CPC = cost per click
CPM = cost per thousand impression

If you are adsense user than with CPC you get paid for each click while with CPM indicates the value for each thousand impressions.
In Adwords you pay instead of getting payment.

02-09-2015, 01:03 AM
CPC is "cost per click". That means that the advertiser pays each time a visitor clicks through to his site.

CPM is "cost per thousand (impressions)", which means the advertiser pays according to the number of people who view the ads - regardless of whether or not the visitors click through.

Which is better? It depends entirely on the product you are selling, the market you are targeting, how well the site where your ads appear matches your target market, and your gross profit margin. In general, CPC is more popular, but there will always be circumstances where CPM is a better choice.

02-09-2015, 02:25 AM
That's good knowledge about CPC ( Cost per click) and CPM ( Cost per thousand impression). I also don't know about this.

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