Ecommerce store SEO

[mattador]

Hey guys Im pretty new to ecommerce and looking to grow. I run an online ecommerce store for armor and weapons (http://arthursarmory.com) and am having trouble getting traffic to the site. I have been learning a good deal about SEO on Moz and other sites but am still largely unsuccessful.

What are your best white and gray hat techniques for ranking a site faster? Thanks guys

Cheers,

Matt

[JoeFrancis]

Use keyword in URL and complete all technical and on page SEO factors. Then generate quality back links to the website.