What is the role of URL in SEO?

[stevex]

Does URL play a vital role in indexing with specific keyword? Is it necessary to have keyword in the URL in order to get indexed quickly and at good positions?

[rrai]

url is most important part is seo because google like short url and static.

[JoeFrancis]

Keyword in URL is a important factor in getting ranked soon.

[rehal]

URL plays very important role in SEO. URL must contain keywords because it will help to increase ranking of the site easily. If URL contains keywords and title of the page then it will become easy to promote that website in short duration.

[ChristinaCa]

URL plays very important role in promoting the website on search engine. If URL contains keyword then it will become easy to increase visibility and traffic on the site.

[jackthomas087]

URL plays a very important role in SEO. Before you launch your website you must give time to think for a suitable URL which matches with your business and also good for SEO.

[rajivdevkk]

you are saying very right that URL plays very important role in seo because seo depends on good site to good rank in search engine.
site domain name should be short and unique because google like this types of keywords.

[friv4mini]

if your keywords of the website match the url than there is likely more chance that your keyword will grow fast in SERP.

[arianagrand]

If keyword is placed in url specially at first, it will boost your ranking. Keyword in url is also one of the onpage factor.....

[Teamwork]

url is most important part of website ,it is similar with website name.

[john2]

You could not do SEO of a website without a domain name means URL. Url is important to make back links through hyperlinks.

[Chhaya]

According to some SEO experts, placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important. On the other side some SEO gurus never support keyword rich URLS while indexed by the search engines.

[OraBrooks]

If you are familiar with search engine optimization, then you may know the value of url, URL competition is one of the most important terms used in getting higher rank in search engine. If you search with keywords, then you fine number of url's in result, but url gives you the exact location of website. If you are using targeted keywords along your url while creating a niche site or a blog post then it is arguably the most important factor in search engine optimization.

[austen]

Putting your focusing keyword in URL is most important and key word you choose must be relevant to your sites agenda

[godwin]

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

[jesica]

Google doesn't actually mention that it would be an effective technique for URLs to have the same keywords. It would have a slight advantage over some websites in the SERPs.But then again a lot of websites doesn't have the exact keywords in their URLs but still get a good position in the search results.

[HoverboardDeal]

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

[dombowkett]

URL is an online destination which takes you away while clicking on it.