Problems With My Competitor Website

[uthra]

My competitor website getting over take to my all keywords on search engine result page from past few weeks.I optimized that website backlink details.The have only few number of backlinks.But i have more than 15000 backlinks.How they are over take my keywords?

[RH-Calvin]

Your competitor is having less number of links, but the quality of links maybe higher than the ones you are having. Quantity alone does not help to provide higher ranking. With the latest updates of Google, you should pay attention on the quality of your backlinks.