Want to know the name of link format

[uthra]

I want to know the name of link format for below

<a href="http://www.zinavo.co/">Web Design Companies</a>
[|url="http://www.zinavo.co/"]Web Design Companies[/url]

[NicholasK]

Second one is BBcode but you have to remove pipe sign and double coma in some cases.

[RH-Calvin]

<a href="http://www.zinavo.co/">Web Design Companies</a>
This refers to a plain HTML link format to hyperlink a keyword.


[|url="http://www.zinavo.co/"]Web Design Companies[/url]
This refers to a Block code HTML used as link format in Forum sites to hyperlink a keyword.