What is White hat and Black hat in SEO?

[rilesalestarye]

What is White hat and Black hat in SEO?

[RH-Calvin]

White Hat SEO is one which follows Google webmaster guidelines, whereas Black Hat SEO is one which does not follows webmaster guidelines.

[edwina]

Black hat seo:

It is ethical seo method used to increases SERP page and Benefits for visitors.

White hat seo:

It is unethical seo method used to increases search engine result position and not benefits for visitors.

[Melissa Feeney]

SEO is categorized into White Hat SEo and Black Hat SEO.

White Hat SEO:- Following Google guidelines to improve the online presence of your website is known as White Hat SEO. Some of White Hat techniques are Social Bookmarking, Forum Posting, Directory submission, etc.

Black Hat SEO:- Violating Google guidelines to increase the website ranking is termed as Black Hat SEO. Some of Black Hat techniques:- Hidden Content, Keyword Stuffing, Cloaking, etc.

[soulspotter]

Black Hat SEO:- Black hat seo means to optimize the website with the help of activity which is not legal in eyes of search engine. Optimizer don't care about the rules and guide lines which is predefine by the search engine.

White Hat SEO:- In white hat seo optimizer closely look the search engine guidelines and follow all the tactics. This methods is legal in search engine's eyes.

[sarvodyaseo]

Generally white hat follow the guideline of search engine and black hat doesn't follow. this is basic difference between white and black hat SEO.

[Rajdeep Bose]

White Hat techniques are those that search engines will not penalize you for using. Writing a quality article that is accepted by a good quality site such as Buzzle and results in a link back to you is White Hat - you deserve the link
Black Hat techniques are any kind of optimization that tries to take your site higher in the search engine rankings when it does not really deserve it. Sometimes this works in the short term but ultimately your site may be penalized or banned

[joshaidan]

If we are doing duplicate works for your website then it can be spam. Doing SEO as per Google guideline is white hat SEO and its opposite black hat SEO.

[nilam-shah]

White Hate SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.