How to calculate the Quality Score of my Competitor PPC ad? [Archive]

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uthra

12-18-2014, 06:54 AM

eastcoastinsgro

12-19-2014, 02:43 AM

thanks for sharing this information with us.

Natalie Dormer

12-19-2014, 08:02 AM

These all are PPC ad quality factor if you are able to find out these factor of competitor then check.

Ad/Keyword/URL Click Through Rate (CTR) – far and away the biggest factor in quality score
Historical account CTR – how has the account done over time?
Landing Page – is your landing page relevant to the ad and keyword? Is it transparent and easy to navigate?
Relevance – how relevant is your keyword to the ad? The keyword you’re bidding on to the actual search?
Geographic performance – how well does your ad/keyword/account do in a given geographic area?
Device performance – how do all of the above factors perform on tablets or phones?

edwina

12-20-2014, 04:05 AM

(PPC Profit – PPC Cost) / PPC Cost

dennis123

12-26-2014, 02:05 AM

To see an individual keyword’s quality score and how it’s broken down, navigate to the keyword tab in Google and hover over the small voice bubble in the status column. Google will provide you with your raw quality score number, along with how your keyword performs relative to the competition (average, below average or above average).

petersonangela

12-26-2014, 02:25 AM

I know the importance of Quality Score to display our PPC ad on top place of inorganic search result.But i don't know to calculate the quality score of PPC ad.How to calculate the Quality score of our competitor website on Pay Per Click ad.If i know the quality score of my competitor ad then only i can able to overtake my competitor place.
Hi,

I have few knowledge about this but I find this http://www.ppchero.com/ultimate-guide-to-adwords-quality-score/ may be its useful for you check this many confusion are clear.