What is GTM (Google Tag Manager)?

[elementsof]

What is GTM (Google Tag Manager)?

[edwina]

Google tag management is used to allow you to make quick and easily updates.It includes conversion tracking, site analytics, re-marketing, event tracking, and more.

[GeethaN]

The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages.

[chandrao7]

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

[jayammrg]

Google Tag Manager is a free tool that allows you to effortlessly add and update your Google Analytics code and other tags on your site without having to manually write a single line of code. In this article, we'll show you the Google Tag Manager setup with Google Analytics

[jayam]

“Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.” They say it's a “simple” tool that any marketer can use without needing a web developer.

[seo.gops]

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

[makoo]

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments on your website or mobile app, collectively known as tags. Once the small segment of Tag Manager code has been added to your project, you can deploy analytics and measurement tag configurations from a web-based user interface in a safe and easy manner.
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[GeethaN]

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively ...

[jesica]

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

[_sha]

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.

[brandonwood]

Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. GTM is tag management tool with which you will become more agile at implementing new marketing campaigns and web analytics tracking.