Which factor has been affected my CTR value?

[uthra]

I have running the PPC advertisement to my website from the past 3 months.I have inserted the low competition keywords with low bidding amount at initial stage of 2months.That time i have got good number of clicks and good CTR.After that i have changed the keywords with high competition and also increased the bidding amount.But my number of clicks and CTR value has been decreased.Which factor has been affected my CTR value?high competition keywords or high bidding amount?

[dennis123]

i think its high competition, i recommended analyzing the "impression share" stats of your adwards.

[seojesica]

i think high competition keywords, because some times high competition keywords less search in search engine.

[patel_rosh]

mainly because of high competition you CTR has been decreased because for one term there are lots and lots of bidders

[parita handa]

I think its high competition, i recommended analyzing the "impression share" status of your adward.

[jamesjennifer]

i think high competition keywords, because some times high competition keywords less search in search engine.


i completely agree with you, Thanks.

[abhijepansd]

I always see that high competition site has low clicking so I go low quality site for good results.

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