View Full Version : What is Dynamic Keyword Insertion adcopies ?

05-12-2015, 04:06 AM
What is Dynamic Keyword Insertion adcopies ?

05-12-2015, 06:08 AM
Dynamic Keyword Insertion is a function of the Google AdWords PPC service that inserts the keywords used by a searcher into your sponsored ad text. The technique of using dynamic keyword insertion is popular among online marketers who use it to improve their displayed listings. It can be a valuable asset that can greatly increase the click through rate.

The advantage of dynamic keyword insertion lies in the fact that it actually enables you to create an ad that contains text which is more specific to what the searcher typed. People are much more likely to click on the headline that states what they were searching for more closely.

05-12-2015, 06:37 AM
You can add the keyword insertion code within the headline, description lines, or URL fields. There are 2 ways you can insert a keyword: the guided method or the manual method.

Guided method

When you're entering ad text, type a brace ( { ) and select Keyword insertion from the drop-down menu.
In the “Default text” section, type the word or words you want to appear when the text can't be replaced by a keyword.
Choose how you want your keywords to be capitalized:
Title case: The first letter of all keywords will be capitalized. For example, “Dark Chocolate.”
Sentence case: Only the first letter of the first keyword will be capitalized. For example, “Dark chocolate.”
Lower case: No letters will be capitalized. For example, “dark chocolate.”.