Please guide me about Google Tag manager what is use and purpose also?

[nancyisabell]

Please guide me about Google Tag manager what is use and purpose also?

[RH-Calvin]

Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.

[WebOutGateway]

Hi there!

Google Tag Manager is a free tool that allows you to add and update multiple tags in your website without having to edit your website’s code over and over again. It includes conversion tracking, site analytics, and more.

Google Tag Manager helps you manage different kinds of tags that you may have on your site.