SEO vs SEM vs SMM

[scarceclose]

So, we have here 3 acronyms...SEO, SEM and SMM. May we please know the difference of these 3 in terms of the strategies being used on each and the benefits we can get. Does a company need all these 3 strategies to help the website rank well in the search engine or one is enough? Thanks.

[edwina]

SMM is social media marketing used to target your audience by social media channels .

SEO - used to gain high rank in organic search engine.

SEM - Used to target audience in organic or paid .

[dashingsee]

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

[RH-Calvin]

SEO helps to build online reputation and keyword ranking in search engines.

SMM helps to generate good traffic, but doesn't contribute to keyword rankings.

[WebOutGateway]

Hi there scarececlose!

Search Engine Optimization (SEO)
- is simply the techniques, tactics and strategies of ensuring that a website can be found on a high ranking on Google, Bing, Yahoo and other search engines when people search for keywords related to what the website is offering.

Strategies:
1.) On Page refers to all the things that you can do ON your website to help you rank higher
List of On-page Technique:
- Content. Your content must always comes first. Content that is original, useful, well researched. You must also post time to time.
- Page titles, description, format and keywords.
- Title tags, heading tags, images.
- Internal Linking
- XML Sitemap
- Robots.txt
- Webmaster tool
- Hosting

2.) Off Page refers to all the things that you can do directly OFF your website to help you rank higher.
List of Off-page technique:
- Social Networking Sites
- Blog Marketing (Post comment on other blogs with the same niche as yours)
- Forum marketing (Find a forum that is related to your site)
- Submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
- Directory Submission
- Social Bookmarking
- Photo and Video Sharing
- Local listings
- Article Submission
- Answering people's question (Like yahoo answers)
- Press release
- Classified Ads post

Benefits of SEO:
- Increased traffic
- Cost effective marketing
- Increased site usability
- Competitive edge

Search Engine Marketing (SEM)
- is a form of Internet marketing involving buying traffic through paid search activities.

Examples:
- Paid search ads like Google AdWords, Yahoo Ads and Bing Ads

Benefits:
- You can control your ad and select your desired customer or places or the time you want your ad to appear.
- You can easily be found by your target customer
- Brand Building
- It's measurable
- You can control your budget

Social Media Marketing (SMM)
- is a strategies that is being implemented by the use of social networking sites like Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Instagram and many more.

Strategies:
- Be active in all your SNS accounts.
- Be relevant and build people trust by completing your profile's information. Indicate info about your business upload a decent display picture.
- Post quality content that can benefit your target audience.
- Interact with the users.

Hope it would help you!

[daviddakarai]

SEO - The term stands for Search Engine Optimization. Optimize your Website to be in SERP's as through Organic Search by following Search Engines SEO Guidelines.
SMM - Social Media Marketing, The paid advertisements which placed under Social Media Sites like Facebook, Twitter, My Space, Youtube and more.
SMO - Social Media Optimization, promoting your Services or Products on Social Media Sites for being more popular about yourself marked as Social Media Optimization.
SEM - Search Engine Marketing worked under Paid Ad's which placed under Google, Bing, MSN as AD's with specific keywords and also known as Non-Organic Search.

[rohitnagpure336]

SEO vs SEM vs SMM Good discussion is going on with good experts and They are working for increase visitors to your website.

[MitraVarghese]

SEO is basically done for spreading the awareness of any website worldwide by raising its ranking in Google search engine.

SEM is done for marketing purpose for any website so that an instant traffic can be attained on a website easily.

SMM is also a marketing technique but it assits to generate genuine traffic towards a website by targeting audience of social media sites.

[scarceclose]

Oh thank you very much for your replies. I understand them a lot better now. I'm thinking of making a website about product reviews but I'm thinking that maybe i"ll need the help of an SEO company (http://www.webmarketing123.com/) to help me since I don't know much about it.

[gopalgroup]

SEO vs SEM vs SMM

Search engine optimization , search engine marketing, social media marketing.

[jane1]

Seo, sem, smo, smm, are same techniques that take help of social media and search engines to share and distribute information and getting good traffic on a website.

[mani ge3e]

If you're engaged in the commercial business of online marketing, probably the most essential things you'll want to ensure will be the visibility of your respective site. All things considered, it will likely be pointless to market services or products should the people won't be capable of seeing your website first. Who'll be profiting if no one sees your site?
When you are looking at effectively making your website visible to the World Wide Web, there are actually at the very least three concepts you'll want to consider and understand. Necessities such as Search Engine Optimization or SEO, the Search Engine Marketing or SEM as well as Social Media Marketing or SMM.
On one side, the SEO is among the most widely used approaches to enhance and enhance the popularity or visibility of one's website, page or blog. In order to make this happen successfully, you have to consider several aspects such as the process regarding how the search engine works, what keywords or topics individuals are searching for along with the actual word being searched or entered into Google by various online visitor. You have to bear in mind that people are referring to an incredible number of visitors worldwide here. These millions could be translated for your pool of clients.
One method to optimize your website for search engines is to edit the contents as well as the HTML or associated coding forms. You must do this to be able to confirm towards the relevance of one's site for a clients or probable customers. Another SEO strategy is by means of promoting your website to various blogs and platforms to be able to raise and boost the quantity of inbound and back-links.
On another hand, SEM is yet another type of internet or internet marketing that aims to market your site through improving visibility. The main difference with this method with the first one is that this makes use of paid placements, contextual ads in addition to paid inclusions for increased visibility in leading search engine result pages such as Google, Yahoo and Bing.
Moreover, the SEO make reference to the way of optimizing the website or page to experience greater rating or ranking from search engine results by means of choosing particular keywords and contents that'll be connected with your website. Compared to that, the SEM uses techniques used in marketing the site in order that it could be more highly relevant to searches and rankings. SEM also constituted AdWords, which could comprise the PPC concept or even the pay per call dealings. With this, it is a must that SEM is not intertwined with SEO.
Last, although not the smallest amount of, SMM can also be a different way to make your website popular. However, this isn't a regular technique to boost the visibility of one's page or site. The reason being it's got special product or service benefits too.
As you might have already known, many have their very own accounts in various social network sites like Facebook. Hence, if you will create an account to your company there, you might have more intimate access or reference to your customers and clients. This is actually the special and relatively personalized feature of the social media sites. Over it all, social network sites are extremely viral which means you need to take advantage of this.

[ajay49560]

Valuable information ..Thanks

[Neo_5678]

In Simple way if I tell you the difference between SEO, SEM, SMM is as following

SEO :- it is Free service to get website promotion and generating quality backlinks

SEM :- SEM is paid marketing which is provided by google. It will give a traffic but it will take a charge instead of it.

SMM :- SMM is also paid marketing but it is Social Media marketing. When you are looking traffic from Social networking site and your promote your product on there that we call SMM.


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[SD Groupkol]

Great Infomation keep it up.

[incomecracker]

SMO (Social Media Optimization) SMO is a relatively new term due to the advent of Social Media Marketing. ... SMO can also include the process of optimizing social business listings such as Yelp, Insider Pages and Google My Business. Ensuring that these listings are accurate can help with organic search engine rankings.