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08-22-2015, 04:26 AM
What factors contributes in a higher quality score of a display ad?

08-24-2015, 06:06 AM
They are,
>CTR (Click-through rate)
>Ad duplicate importance
>Landing page quality
>Landing page burden time
>Geographical contemplation
>Other components

08-25-2015, 04:40 AM
Hi sonuS!

You can get a higher quality score of your ad by Expected Click-through Rate, Ad Relevance and Landing page Experience. The more relevant your ads and landing pages are to the user or the searcher, the more likely it is to have a higher page rank.

This video may help you with your concern. See the link below.


Goodluck! :)

08-25-2015, 04:52 AM
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. The factors which contribute in a higher quality score of display ad are such as:-
It is used to determine the CTC.
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.