display ads

[sonuS]

What factors contributes in a higher quality score of a display ad?

[edwina]

They are,
>CTR (Click-through rate)
>Ad duplicate importance
>Landing page quality
>Landing page burden time
>Geographical contemplation
>Other components

[WebOutGateway]

Hi sonuS!

You can get a higher quality score of your ad by Expected Click-through Rate, Ad Relevance and Landing page Experience. The more relevant your ads and landing pages are to the user or the searcher, the more likely it is to have a higher page rank.

This video may help you with your concern. See the link below.

https://www.youtube.com/watch?v=PjOHTFRaBWA#action=share

Goodluck! :)

[MitraVarghese]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. The factors which contribute in a higher quality score of display ad are such as:-
It is used to determine the CTC.
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.