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mani ge3e
10-10-2015, 05:17 PM
Keyword research: a comprehensive SEO guideline
If you actually want your website to work for you then the first thing you require to know is: no keyword research means any SEO! Why? Because keywords are the cornerstones of SEO and, trying to promote a website without having the right keywords brings no results.
Keyword research is your first and most significant step in the SEO course. Even though this step won't appear interesting to do, I'll try and make it simple and easy to understand. And, take my word: this task is your first and biggest chance to launch a 100% winning SEO campaign.
The simple truth about keywords
it's about the length and composition of keyword phrases. When people conduct searches in Google or other search engines, most often they type in a one-keyword phrase (e.g. cars), and when they can't find what they looking for, they change their search query to a two-keyword phrase (e.g. red car), and if they still can't find what they looking for they use a three-keyword phrase (e.g. blue BMW X5), until they find exactly what they looking for.
Search engine users are becoming more accustomed to searching for precisely what they want and with the implementation of SEO techniques, they will find what they looking for much faster.
One-keyword phrases gets the most number of searches while the two-keyword phrases gets a bit less and three-keyword phrases even fewer. Two-keyword and three-keyword phrases are the most rewarding to the visitor as they are able to find exactly what they are looking for i.e. these keywords are more specific to the users request. Three-keyword and four-keyword phrases are also called long tail keywords.
Targeted traffic
Targeted traffic is visitors who come to your website because they are looking for what you have to offer. Long tail keywords convert the best as these are more specific to the users search. Let's use an example: if you are looking for a BMW X5, would you search for cars or BMW X5? Obviously, you would search BMW X5 as this search query is more specific to what you are looking for. Similarly if one is thinking about purchasing a BMW X5, they would most probably search for BMW X5 for sale (four-keyword phrase) or BMW X5 prices (three-keyword phrase) or BMW X5 for sale Johannesburg (five-keyword phrase). These long tail keywords are searched for less frequently as opposed to the generic keywords like BMW X5 or one-keyword phrases like cars, but enough to still get tons of traffic.
The user behavior shows that visitors use generic keywords to gain more information about a product or service - this is more for educational / research purposes. When they are satisfied with their research and ready to purchase, they amend their search to a more specific one i.e. Long tail keywords, such as 'BMW X5 for sale Johannesburg'.
If they type in a search term, find your site, come to it and buy - this means that the search term they used converts. If they come to your site after their search query, look it through and leave, the keyword does not convert. You only get a visit, but not a sale. This is not necessarily bad as one can still use a generic keyword to get them to your site and using your site content you can convert them there. (More about this in another article though.)

RH-Calvin
10-13-2015, 02:51 AM
Keyword research can be done using Google keyword planner. It a free high quality tool used to build good keywords for your website. Choosing the right keyword with the right number of searches will help to rank your website faster in search engines.

Emilygrey
10-21-2015, 07:12 AM
Google keyword planner is actually for Adwords but for SEO you can take help from the tool. Its results are on approx basis that's why manual checking & researching for keywords is necessary.

Livepro
04-08-2016, 01:58 AM
Keyword research is the most fundamental factors that can effect your rankings,amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.
The Importance of keywords is decided on the basis of what it offers to your target audience and how like (products and services).