what is url parameter in webmaster tool?

[northerncarspar]

what is url parameter in webmaster tool? and what are the use of it?

[cybnetics]

The URL parameters are of two types, and they enable a web page to dynamically hold a set of parameters in their URLs.

[sajid israq]

There are many ways URL parameters can be explained but I will take the WordPress route and here is my quick example. Usually your post permalink is like this:

domain.com/permalink

but when you get traffic from referral sites like Feedburner, Facebook, Twitter you will notice your permalink have some extra lines.

Ex: domain.com/permalink?utm_source=facebook and so on. This actually is helped in analytics and keep an eye on from where your site is getting traffic.

[edwina]

This is the information that can be entered directly into the browser to bring the user directly to the web page.

[smmexpertss]

There are many ways URL parameters can be explained but I will take the WordPress route and here is my quick example. Usually your post permalink is like this:

domain.com/permalink

but when you get traffic from referral sites like Feedburner, Facebook, Twitter you will notice your permalink have some extra lines.

Ex: domain.com/permalink?utm_source=facebook and so on. This actually is helped in analytics and keep an eye on from where your site is getting traffic.

For an E-commerce site, they offer various sorting options like Sort=relevancy , sort=ascending, pagination and so on, which is also consider as URL Parameters. Usually, it all depends upon your site configuration and architecture that what links will be displayed. This is good for usability and user experience, but from search engine point of view, such content doesn’t add value and there is no need for such links to be indexed. In fact your clean permalink should be the only link that should be indexed in search.

There are .htaccess code that automatically redirects such links to single Permalink but at times Google indexed such links along with URL parameters, which not only calls for low-quality content but also created a duplicate content issue.

[salman gee]

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[jane1]

URL parameters are used to give worldwide or countrywide exposure to your site, pagination. It contains passive and active parameters. Read more about it for full information at https://support.google.com/webmasters/answer/6080550?hl=en