What is vertical search ?

[arianagrand]

Hello folks,

I have heard some where about Vertical Search?

I wanted to know what exactly vertical search is ???

[fix.97]

A vertical search engine as distinct from a general web search engine, focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media type, or genre of content.

[robertclark1]

Vertical search engines aim at people interested in a particular area and enable ad companies to target very focused audiences.

[guptaabhijit318]

A vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of surplus to requirements material.