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View Full Version : What is vertical search ?



arianagrand
02-29-2016, 05:25 AM
Hello folks,

I have heard some where about Vertical Search?

I wanted to know what exactly vertical search is ???

fix.97
02-29-2016, 07:21 AM
A vertical search engine as distinct from a general web search engine, focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media type, or genre of content.

robertclark1
02-29-2016, 09:34 AM
Vertical search engines aim at people interested in a particular area and enable ad companies to target very focused audiences.

guptaabhijit318
03-01-2016, 02:24 AM
A vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of surplus to requirements material.