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[Tausif4ever]

what are the Advantages of using Long Tail Keywords ?

[ramskl]

Benefits,

1. Long-tail keywords, en masse, can provide significant search volume (high impressions)

2. Long-tail keywords have less competition than generic keywords (lower cost per click (CPC), higher click-through rate (CTR))

3. Long-tail keywords are more specific than generic keywords, so ads can be better tailored to match the searcher’s needs (higher CTR, higher Quality Score, less wastage from irrelevant searches)

4. People making long-tail searches are often further along in the buying cycle and more willing to buy than people making generic searches (higher conversion rate)

5. These lower CPCs, higher CTRs and higher conversion rates mean long-tail keywords can be extremely profitable (lower cost per acquisition (CPA))

[Jennifer Martin]

what are the Advantages of using Long Tail Keywords ?

Now a days in order to increase the traffic and ranking of a website, long tail keywords are used. These keywords are easy to rank as they have less competition with high search volume. Now a days people are using more of long tail keywords in the search query as compared to the keyword phrase of 2-3 keyword.

[digirecom]

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.

[RH-Calvin]

Long tail keywords are keyword phrases which are useful to rank your website in search engines. These keywords usually have less number of searches and hence are easily ranked in search results.

[ragulaussie]

Long Tail Keyword is less competition and easily get ranking in search engine result page

[Tausif4ever]

Thank you everyone for sharing your answers.

[kipasherpa]

Long tail keyword is great for SEO because it is really easy for ranking in SERP and can provide higher ranking without proper SEO too