What about SEO has changed in the last few years?

[michaelclarke]

What about SEO has changed in the last few years.

[Livepro]

SEO has changed tremendously in only a few short years. People who have experienced with SEO and involved with the field need to be prepared for these sorts of transition, or they are going to struggle to stay ahead.
User Experience
Content Marketing
Keyword ranking is losing their Importance
Link Building