What is an Ad Group in Google Adwords?

[penrix]

What is an Ad Group in Google Adwords?



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[arianagrand]

An ad group contains one or more ads which target a shared set of keywords. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme.

[amandagrace]

An ad group is a set of keywords, ads and bids that is a major ingredient of the way your account is organised. Ad groups allow you to segment your keywords correctly, so that the most suitable ad fires for the right keyword.

[BrilltechEngg]

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.

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