How can We plan the SEO Strategy for a website already affected by Penguin update?

[AliceFowell]

Hello everyone,

One of my website has already been affected by Penguin update. How can I recover it?

[sadianisar]

Check poor quality back-links and then use disavow tool to remove them
Avoid Balck Hat SEO techniques
Create quality back-links
Avoid spamming etc
Use optimized content

You have to focus on QUALITY BACK-LINKS THE MOST to recover from Google's penalty.

[LisaHandson]

Penguin update treats with scanning through link profile of a site. You have to check the links pointing the site by using tools like AHREFS and set up a rundown of low-quality links. You will have to try to get those links deleted like emailing the website admin. Assuming in some way or another, you are not able to remove a few links then we should use Google's disavow tool to devalue the remaining links from hurting the site. Aside from this, You will also have to plan a strategy to get some high authority links in order to increase the reputation of the site. This will doubtlessly help a site to recoup from the impacts of the Penguin update.