What is the meaning of competitive analysis?

[michaelclarke]

Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

[RH-Calvin]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

[chrisgeitz]

Competitive analysis means analysis of factors that help you to win against stiff competition in category. For this purpose, we need to analyse top competitors and guess their business model and execution process.

It depend upon depth and breadth of research about competitors and will be useful if we can execute them.

For example: If our competitor is winning on the basis of content, we will prepare better content and distribute more tactfully.

[veraajverma]

In other words we can say its a analysis or comparison with your competitor, what makes your different from your competitors so that users should consider your services. What are the special attributes you play up in order to attract your target market.

[aceamerican]

Analysis between two websites is called competitive analysis

[BrilltechEngg]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.