What are the difference between SEO and SEM?

[Williams Reus]

Hello everybody

What are the difference between SEO and SEM?

[mars123]

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.
Search Engine Marketing (SEM) is a bigger term than SEO, and includes different options like paid ads,Pay-Per-Click.
SEO aims to provide better pagerank in search results, SEM uses the search engines to advertise the website to Internet customers.
For example, when people search for "to buy cellphone" in a search engine..SEO will help the respective cellphone selling website to be placed in the search results whereas SEM will be the paid advertising displayed above or beside the search results.

Now,many people may not be interested in the ads and believe in the main results and click a website with higher pagerank.SEM may be more useful for ecommerce websites whereas if someone is searching for "to speed up my internet"...the SEM will allow ads like some hardware/internet booster but it is SEO which will help the blog/website which details the steps to improve internet speed..now a user will be more interested in performing those easy steps to improve the internet speed and the choice of hardware will be secondary.

SEO and SEM are not competitive. SEO is considered as one of the method of SEM.The advantages of SEO over the other SEM make it clear that,SEO must be your first step in promoting your site.I am using the SEV service from XnYnZ.com which covers the major SEO techniques and helps in obtaining the desired pagerank for my cosmetic review website.

[marisalewis24]

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing the web property to get better rankings in the search results while SEM goes beyond SEO. It involves other methods as well which can get you more search engine visitors like PPC advertising.

[sadianisar]

SEO is Search Engine Optimization. A technique in which we optimize our website according to search engine's rules and regulations while SEM is Search Engine Marketing, a technique which is used to advertise a website on the top of search engine by paying it as its a paid technique such as PPC.

[othername0104]

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.

[ShreyaKoushik]

SEO : SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

SEM: SEM is the part of online marketing, it stand for search engine marketing, it provides a social platform for business owners to the promotion of their business product, brands, and services. SEM provides an individual way to find consumers web site product information very easily.

[AnnVict]

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing. SEM includes both paid search results (like Google Adwords or Bing Ads) and organic search results (SEO). Both designed to maximize the amount of organic web traffic for the company's site.

[BrilltechEngg]

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

[RH-Calvin]

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business. SEM refers to search engine marketing and it is the process followed to market and promote your business and website in various search engines.

[SEOShark]

A – SEO – Improving rank of web pages naturally for a keyword.
B – SEM – When we buy paid traffic or paid listing in any search

[tftus]

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.
Search Engine Marketing (SEM) is a bigger term than SEO, and includes different options like paid ads,Pay-Per-Click.
SEO aims to provide better pagerank in search results, SEM uses the search engines to advertise the website to Internet customers.
For example, when people search for "to buy cellphone" in a search engine..SEO will help the respective cellphone selling website to be placed in the search results whereas SEM will be the paid advertising displayed above or beside the search results.

Now,many people may not be interested in the ads and believe in the main results and click a website with higher pagerank.SEM may be more useful for ecommerce websites whereas if someone is searching for "to speed up my internet"...the SEM will allow ads like some hardware/internet booster but it is SEO which will help the blog/website which details the steps to improve internet speed..now a user will be more interested in performing those easy steps to improve the internet speed and the choice of hardware will be secondary.

SEO and SEM are not competitive. SEO is considered as one of the method of SEM.The advantages of SEO over the other SEM make it clear that,SEO must be your first step in promoting your site.I am using the SEV service from XnYnZ.com which covers the major SEO techniques and helps in obtaining the desired pagerank for my cosmetic review website.

Thanks for posting great information

[janpaul7890]

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

[dennis123]

SEO is cheap, provide long term result, take time to provide result, use to link building & get traffic, Social media also comes in it.