What do you know about the Florida update?

[KateSteel]

What do you know about the Florida update?

[AliceFowell]

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the*****search results*****before presenting it to the user by applying filters.

[SerenMckay]

Google commenced an update (the Florida update) in 2003 which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to provide alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

[Arangs]

Google's Florida update - what really happened?

[alpa]

Dan Thies, of Seo Research Labs, came up with the interesting theory that the Florida changes are due to Google now using Topic Sensitive PageRank (TSPR). His PDF article can be found here. It’s an interesting theory because, like the ‘expert system’ theory, it would cause Google to use 2 different algorithms depending on the searchterm used. To date, it’s the only other theory that I believe has a chance of being right.

[dennis123]

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

[RH-Calvin]

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

[michaelclarke]

No idea for this topic (The Florida Update), please define for this topic.

[wellliving]

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.