Is there anyway to reduce the Bounce Rate?

[kitanookami]

From what I learned the Bounce rate refers to the rating of people who does not click on the additional links of a website. So at start the bounce rate will be 100% (which means people just click on the backlink, check the link for few seconds/minutes and just quit), then is there anyway to reduce this rate? From what I see, it is said that the rate should be around 50%.

[ShreyaKoushik]

Few tips for decreasing bounce rate of your website -

Update your outdated content, Don’t use a popup, Write shorter & effective paragraphs, Translate your site for international traffic, Make your site search more prominent, Make your 404 page more useful, Improve your page loading speed, Make your website mobile responsive.